Rivian social media strategy
Reviewed Rivian’s 2024 social performance and compared competitors to find ways to build a stronger community.
I’m herefor thelong game.
Hi, I’m Rachel. Former college golfer, current marketing grad student at UT Austin, and interested in why people choose the brands they do.
Explore the course
01 / The tee
A little
A little
about me.
Golf taught me to notice the details. Turns out I like doing that in marketing, too.
What interests me
Consumer insights and brand strategy, especially for sports and lifestyle brands. I like figuring out what people actually want, not just what a brand thinks they want.
How I think
I like asking another question, spotting a pattern, and using those details to make a better decision. My experience in athletics, events, and finance has made me pretty comfortable working across different teams.
Consumer researchBrand strategyQualitative insightsSports & lifestyle brands
02 / The approach
Selected work.
A few projects I’ve worked on, from brand research to design. Here’s what we looked at and what came out of it.
P. Terry’s cultivated meat research
Researched customer reactions to cultivated meat and recommended an optional, limited-time burger test.
Healthcare billing app prototype
Designed a billing screen to show what insurance covers and what each family member still owes.
03 / The green
Experience.
What I’ve done outside the classroom, from college athletics to internships.
Experience, at a glanceSCORECARD / 2022–2026
012025—2026
Sports Information Supervisor
Southwestern University AthleticsManaged live game statistics and coverage, plus graphics and social content for multiple sports.
02SUMMER 2025
Finance & Accounting Intern
Mastercraft ElectricWorked on expense coding, invoices, credit card reconciliations, and financial reports.
032025
Campus Events Internship
Hydro FlaskSupported campus events and handled materials, displays, and event setup.
042022
Tournament Operations Intern
Northern Texas PGAAssisted with junior golf tournament setup, logistics, and on-site operations.
SPORTS · EVENTS · FINANCE4 ROLES / 2022–2026
Between rounds
Education.
The University of Texas at Austin
McCombs School of Business · Master of Science in Marketing
Relevant coursework
Human InsightsBrand and Growth StrategyDesign ThinkingApplied AIMarketing AnalyticsData Analytics / Dynamic Pricing
Southwestern University
Business degree · Minor in Communication Studies
Four years of NCAA Division III golf at Maryville and Southwestern
04 / The clubhouseLet’s talk
Let’s talk
about what’s next.
Have a question about my work or want to connect? I’d love to hear from you.
One last shot before you go.